New customer economics
Distinguish new buyers from existing customers and agree how incentives, conversion cost and order value will be evaluated.
E-COMMERCE MARKETING
Reach the shopper.
Earn the next purchase.
Affiliate and managed advertising for e-commerce brands, with attention to purchase intent, order quality and long-term customer value.
E-COMMERCE EXPERIENCE
Connect discovery
with demand.
Our experience serving e-commerce advertisers informs how we plan around shopping behavior, promotional calendars and the economics of a first purchase.
We help coordinate traffic sources, creative offers and conversion feedback, so acquisition is evaluated against customer and order quality.
DISCOVER
CONVERTFirst
order.✓
order.✓
GROWRepeat value ↗
Illustrative customer journeyWHAT WE FOCUS ON
Make the campaign work
for the business model.
Validated order quality
Align on attribution, cancellations, returns and acceptance windows so delivery and settlement use the same definitions.
Relevant shopping moments
Coordinate source selection, creative offers and campaign timing with local purchasing patterns and product demand.
FROM TEST TO REPEATABILITY
A practical e-commerce
operating plan.
Prepare the offer
Confirm destination pages, product availability, market pricing and any promotional terms before traffic is activated.
Test the source mix
Compare sources against first-order and customer-quality measures, with clear rules for accepted sales.
Review the full picture
Use the data available to separate acquisition from re-engagement and evaluate repeat behavior over an agreed window.
Plan the next cycle
Carry learnings about audience, creative and offer fit into the next promotion or market launch.
INDUSTRY CONTEXT / 2026
Acquisition and
re-engagement
belong together.
AppsFlyer’s 2026 e-commerce report highlights the growing role of re-engagement, while Adjust’s shopping research emphasizes regional, seasonal and channel differences.
Our planning principle: give new-customer acquisition and existing-customer activity distinct objectives, budgets and evaluation criteria.
Read our e-commerce perspectiveNEXT MOVE
Let’s build your
next growth plan.
Bring us your markets, your product and the outcome that matters.
Talk to Geostar